Why You Need a Media Relations Expert

One of the services I offer is helping businesses with media relations. Of all of the things I can do as a freelance writer to help people grow and improve their businesses, this is the main area where I think they undervalue its importance.

Getting your message out to the media — online, in print, on radio or TV, social media or other ways — is a smart way to grow your brand and get your message out to potential customers.

It’s also a good way to get your point across and advocate for something. If you’re a politician or nonprofit group, for example, it can help in knowing how to best talk to the media to further your cause.

I can help individuals or businesses get their message out by helping them focus on a message that will have value to the media. I can write up talking points, write press releases, and help them put their best foot forward instead of in their mouth when dealing with the press or trying to sway a public official or public body on a decision being considered.

Is your business going before the City Council to ask for something? Or to point out how its decision could hurt your business? I can develop a media plan to bring your ideas to the masses, or just to the key decision-makers involved in the cause you’re trying to champion.

Or maybe you have something to add to a recent news topic as a business owner. I can write press releases, blog posts, talking points, social media posts, and do other things to show that you’re leading the way on this topic.

I’ve worked as a reporter and editor for newspapers on websites my entire career as a journalist. I know the deadline pressures reporters and editors face, and know what they need to consider spending time on a story. I can help you get your message to them, and can give you ideas that we can implement together to make your story newsworthy.

Every business and person has a story, or stories, to tell. Get ahead of the curve by preparing yours with a professional writer.